Kingdom of Saudi Arabia - Historic City & Waterfront Master Plan, Jeddah

This project was a collaboration with a private investor and the Kingdom of Saudi Arabia, focusing on a $700M investment to rejuvenate Jeddah's waterfront and historic urban center. A cornerstone of the project was its commitment to ESG principles and the UN's SDGs, with a development plan emphasizing environmental stewardship, social inclusion, and cultural preservation. The plan included water-treatment infrastructure improvements and a UNESCO designation which we led, showcasing a partnership with nature that balanced development with sustainability.

• SDG 6 – Clean Water and Sanitation

  Incorporates major upgrades to water-treatment infrastructure, improving access and resilience.

• SDG 8 – Decent Work and Economic Growth

  Supports job creation, tourism, and inclusive economic revitalization of a historic urban center.

• SDG 9 – Industry, Innovation and Infrastructure

  Delivers sustainable infrastructure to support long-term urban growth and service delivery.

• SDG 10 – Reduced Inequalities

  Encourages inclusive design and access to public space, with a focus on cultural and social equity.

• SDG 11 – Sustainable Cities and Communities

  Anchored in sustainable urban planning, heritage conservation, and climate-adaptive development.

• SDG 12 – Responsible Consumption and Production

  Promotes efficient use of resources and sustainable development practices in a dense urban context.

• SDG 13 – Climate Action

  Embeds environmental stewardship and climate adaptation into a major coastal development.

• SDG 14 – Life Below Water

  Protects and enhances marine ecosystems adjacent to the waterfront through improved infrastructure.

• SDG 15 – Life on Land

  Balances urban expansion with ecosystem integration and land preservation strategies.

• SDG 16 – Peace, Justice and Strong Institutions

  Demonstrates cross-sector governance, responsible planning, and heritage protection under UNESCO guidance.

• SDG 17 – Partnerships for the Goals

  A showcase of public-private partnership and cross-border cooperation rooted in global sustainability frameworks.